Is it enough to launch an Initial Coin Offering to raise funds? The first impression of the project decides the success rate of the project. So what do you have to do before taking the first step on launching your fundraising campaign? 

Here you will be able to learn everything about ICO marketing strategies. You will be able to get pre-requisites before launching your ICO campaign and the checklist to achieve a successful ICO launch. 

How Does ICO Marketing Service Help In Raising Your Funds? 

Initial Coin Offering is one of the fundraising models used by businesses that build projects on blockchain technology. If a business is launching an ICO, then it is launching its token or coin to the public. The token or coin launched is open for sale and investors can buy these tokens in exchange for cryptocurrencies or even fiat currencies.  The funds from these sales are used for the project development. 

The main aim of blockchain technology is to introduce decentralization in currency exchange. There are scams in launching ICO marketing services due to their unregulated nature. However, investors are interested to invest in ICOs because they are profitable and the potential future of blockchain technology. 

What Are The Pre-Requisites You Should Check Before Launching An ICO? 

Before getting ready for launching and marketing an ICO campaign it is really important to check whether your business is ready to launch an ICO. Here is a list of pre-requisites you must look into.  

1. A flawless project plan is essential before launching an ICO. A proper plan even before taking the first step helps in continuing the path without any obstacle. The project plan must clearly portray the goals and objectives and the steps to achieve them.
2. The usage of Blockchain technology must be clear. There must be a clear aim to use the decentralized P2P network and the usage of the cryptographic token.
3. It is essential to decide the type of cryptographic token that will be suitable for the business model. There are several cryptographic tokens that can be offered like security tokens, utility tokens, equity tokens, and debt tokens. Go through their functions in detail and decide which token will be suitable for your business model. 
4. Market research is essential to devise the marketing plan. It is important to dig deep and find out the target audience. Finding the target audience, the size of the market, and the required initial funds is obligatory. 

 There is still one more pre-requisite that plays a significant role in the success of the ICO. It is important to have an efficient team to develop and market the fundraising campaign

As said earlier, the first impression of the ICO decides the success of the fundraising campaign. An efficient team for marketing includes

• Project organizer
• PR specialists
• Social media specialist
• Technical support team
• Customer support team

We at Appdupe, with our expert team members, provide top-class marketing services along with a live analytic report to bring you a successful outcome.

 A Checklist Of Marketing Strategies

 There are many marketing strategies that might have given proven results for various businesses. But the strategy that worked best for others might not work for your business model. Proper market research before taking the first step can help in devising the right strategy. 

 Here is a checklist of common Marketing strategies that every ICO use to march toward the path of success

 Whitepaper drafting

The first impression of an ICO is usually created by the whitepaper. It is essential to have a flawless whitepaper that includes the details of the project, technical and financial information along legal terms and conditions. The background of the project team members, goals, and development of the project must also be detailed in the whitepaper.

An optimized landing page

It is the next major means to reach out the potential investors. The website must be search engine optimized and should include the whitepaper of the ICO. In addition, the website must also include the details of team members, updates on the project development, and the road map of the project.

Social Media Marketing

Nowadays, social media is one of the most used marketing tools to reach out to a lot of potential investors quickly. Crypto traders mostly spend their time on a number of social media platforms. Updating the community about the project development and connecting with them on these platforms on a daily basis is obligatory.  Make sure to concentrate on social media platforms like

• Twitter
• Facebook
• Instagram
• LinkedIn
• Quora
• Reddit

PR Marketing

Public relation-building ensures creating brand awareness. Opting for press releases and other PR related activities might help in taking the ICO to the masses.

Content marketing

Having professional writers to brief the project on major blogging forums is essential. Publishing well-written blogs on major blogging forums can help in explaining the project better.

E-mail marketing campaigns

This is a targeted marketing tactic that would help in reaching out to potential investors personally. 

Community management

Investors will always have questions before they invest in the project. There should be a professional team to answer their questions. Creating a list of FAQs and answering them on the website will bring out reliability. 

In conclusion, it is challenging to manage the ICO development, launch, and marketing. Appdupe with a team of professionals dedicated to working on every marketing strategy is ready to bring you success at your doorsteps. We can devise a customized marketing strategy for your unique ICO. 

 Wrap up

A professional ICO Marketing Services like ours can provide you with more strategies like Discord marketing, influencer marketing display advertising, and many other marketing strategies like ICO listing. ICO marketing is simple now by availing our best digital marketing services along with quality community management services. Hire us today and discuss your business to get a clear understanding today.

The success of your ICO is just a few clicks away

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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.

www.appdupe.com/

The post Productive Strategies Of ICO Marketing For A Successful Fundraising Campaign appeared first on Blog | Appdupe.

The preferences of investors have changed a lot. While they used to expect high returns in the past, now their first priority is to ensure the safety of their funds. Initial Coin Offerings are regulated by authorities like the Securities and Exchange Commission (SEC) in the USA. Most of the ICO’s get launched on the robust Ethereum blockchain network. 

What is ICO Marketing and why does it play a crucial role?

ICO Marketing involves the usage of smart communication techniques across different channels to ensure positive buzz for the fundraising campaign. Aggressive promotional campaigns have to be carried out to convince a huge number of investors about the advantages of putting money in the lucrative Initial Coin Offering. 

What are the top-notch ICO Marketing services provided by AppDupe?

Participating in discussions on forums – The entrepreneur’s upcoming ICO is regularly mentioned on the leading platforms like Quora and Reddit. This ensures that more investors are aware of the ICO launch solution. We also do maximum promotion on highly-read platforms like Altcoins Talks, Bitcoin Garden, Bitcointalk, Crypto Junction, and CryptoTalk which have a huge community of crypto enthusiasts. 

Social media engagement – The Initial Coin Offering of the ambitious entrepreneur starts trending on popular social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Attractive posts will be published about the benefits of the ICO regularly. 

Publishing of targeted advertisements – Strategic ads are placed on numerous platforms. The Pay-per-Click (PPC) tactic is used and the performance of the digital marketing campaigns is tracked through Google Adwords.

Organizing airdrop programs – Free crypto tokens are given to a selected group of investors. The information about airdrop programs is circulated on well-known platforms like Airdrop alert, Airdrops, ICO Drops, and ICO marks. 

Telegram promotion – The latest updates about the Initial Coin Offerings are shared directly with the interested investors via instant messaging through Telegram. Channels and groups will be created for prospective investors on the Telegram app.

Search Engine Optimization (SEO) – The ICO of the aspiring entrepreneur gets a high ranking on search engines like Bing and Google. The return on investment and traffic is boosted through optimization of keywords, on-page, and off-page content. 

Email marketing – Crisp and engaging newsletters are shared with investors through email. Our email marketing services help in easily converting ICO registrations to significant investments. Additional care is taken to ensure that the emails do not fall into the spam folder of the investors.

Video marketing – Insightful videos are prepared to showcase all the important aspects of the ICO. The videos include world-class animation and voice over. 

Influencer marketing – AppDupe hires popular personalities to share the benefits of the ICO to their large number of followers. Our impressive Influencer marketing strategies work wonders on platforms like Instagram and YouTube. 

Whitepaper preparation – The rough whitepaper prepared by the Initial Coin Offering (ICO) by the entrepreneur is converted into a professional document by our expert writers. We create numerous samples and the entrepreneur can choose the most suitable one.

Listing the crypto token on popular exchanges – The price of the crypto token and trading volume shoots up when they are listed on the leading crypto trading platforms. The entrepreneurs have to submit all the required information to us and we will submit it to the crypto exchange beforehand for a successful listing. 

Public relations – Our experienced marketing team shares press releases that will be published by the leading media outlets in the industry. Some of the top platforms with which we have a close relationship are Business Insider, Coinspeaker, Entrepreneur, Hacker Noon, and Yahoo Finance. We publish feature stories, interviews, and sponsored posts to get more traffic for the ICO. 

Other marketing services – We publish informative articles and blogs on platforms like Medium and Steemit. Our knowledgeable team can also create attractive infographics and prepare comprehensive case studies. We also share reports related to Google Analytics and lead generation on a weekly or monthly basis. 

What is the detailed methodology followed by AppDupe in implementing a growth-oriented ICO Marketing Strategy?

We analyze the business requirements of the entrepreneur who aims to launch an ICO in the market. Our digital marketing team comes out with a well-planned ICO marketing strategy spread over a couple of weeks or a few months.  We divide the whole plan into two phases, Pre-ICO and Post-ICO. 

Pre-ICO includes website development, whitepaper preparation, influencer marketing, social media management, and taking part in discussions on online crypto forums. 

The Post-ICO marketing services include generating more awareness in the minds of interested investors, getting huge organic traffic from crypto token holders, and conducting bounty and airdrop programs to enhance overall growth.

We regularly evaluate the performance of the promotional campaigns in many channels by monitoring the key metrics such as (comments, likes, shares, and traffic). Suitable changes will be made to boost the total conversion rates. 

Updates will be shared frequently with the entrepreneurs about the status of their ICO marketing strategy. Round-the-clock customer support is also provided in multiple languages to resolve any grievances and issues faced by the investors. 

Why choose AppDupe’s high-quality services for making your ICO Launch Solution a resounding success?

From the start to the finish of the project, we ensure a high level of privacy and security of your ambitious ICO by adhering to the terms and conditions mentioned in the Non-Disclosure Agreement (NDA). The entrepreneurs can reach out to our skilled project manager for getting timely updates about the marketing activities. Our innovative and qualified team will continuously enhance the promotional strategies to generate the best business results for ambitious entrepreneurs. 

Wrapping Up

2018 was a tough year for ICO marketing after platforms like Facebook, Google, Mailchimp, and Twitter issued bans on ICO advertisements. This affected the business prospects of several entrepreneurs.  However, cryptocurrency-related content is now allowed to be published on these popular platforms.  

Hence, entrepreneurs can seek in-depth assistance from a well-equipped company like AppDupe to ensure that their ICO launch solution is implemented successfully in the crypto industry. Get a flexible and scalable ICO marketing strategy from us that will guarantee maximum business traction and strong support from investors.

Maximize the growth of your project by availing the best ICO Marketing services

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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.

www.appdupe.com/

The post ICO Marketing: How entrepreneurs can impress investors with a detailed ICO Marketing Plan appeared first on Blog | Appdupe.